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How can I make this appeal to someone who hasn’t heard about YouTube?

How can I make this appeal to someone with 500 subscribers?

How can I make this appeal to someone with 10,000,000 subscribers?

How can I make this appeal to my mom?

Intro

Immediately confirm to the viewer that this is the video you clicked on and the packaging is not clickbait

Introduce new narratives or unclosed loops (Convey in a simple manner visually and be easily understood - autoplay/over the shoulder)

Make sure that you set the right expectation in the intro (style, tone, pacing)

Establish Singularity (Why is your video or POV unique)

Act 1: 80/20 of YouTube

Payoff 1:

Open Loop

Payoff 2:

Open Loop

Payoff 3:

Open Loop

Act 2:

Payoff 1: